Last Updated: February 3, 2026

Sweet Express ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or make a purchase from us. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you place an order, register on our website, subscribe to our newsletter, or otherwise contact us. This information may include:

• Name

• Email address

• Phone number

• Delivery address

• Billing address

• Payment card information

• Event details (type of celebration, date, guest count)

• Dietary restrictions and allergen information

• Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• IP address

• Browser type and version

• Operating system

• Referring website

• Pages viewed and time spent on pages

• Date and time of visit

• Cookies and similar tracking technologies

1.3 Payment Information

Payment information is processed securely through our third-party payment processors. We do not store complete credit card numbers or payment card details on our servers. Our payment processors comply with Payment Card Industry Data Security Standard (PCI DSS) requirements.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Order Fulfillment

• Process and fulfill your orders

• Arrange delivery to your Hamilton County, Indiana address

• Communicate with you about your order status

• Provide customer service and support

• Send order confirmations and receipts

2.2 Business Operations

• Improve our products and services

• Customize your experience on our website

• Respond to your inquiries and requests

• Process payments and prevent fraud

• Maintain records for accounting and legal purposes

2.3 Marketing and Communications

• Send promotional emails about new products, special offers, and events (with your consent)

• Display targeted advertisements

• Conduct surveys and gather feedback

• Share photos of your products on social media (with your consent per our Terms and Conditions)

2.4 Legal Compliance

• Comply with legal obligations

• Enforce our Terms and Conditions

• Protect our rights and property

• Prevent fraudulent or illegal activities

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Payment processors

• Delivery and logistics partners

• Email marketing platforms

• Website hosting and analytics providers

• Customer relationship management (CRM) systems

These service providers are contractually obligated to use your information only for the purposes we specify and to protect your information.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, government agencies).

3.3 Business Transfers

If Sweet Express is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your personal information.

3.4 Protection of Rights

We may disclose your information when we believe it is necessary to:

• Enforce our Terms and Conditions

• Protect our rights, property, or safety

• Protect the rights, property, or safety of our customers or others

• Prevent fraud or illegal activities

4. Cookies and Tracking Technologies

4.1 What Are Cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and provide information to website owners.

4.2 How We Use Cookies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings

• Understand how you use our website

• Improve website functionality and user experience

• Deliver targeted advertisements

• Analyze website traffic and performance

4.3 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly

• Preference Cookies: Remember your settings and preferences

• Analytics Cookies: Help us understand how visitors use our website

• Marketing Cookies: Used to deliver relevant advertisements

4.4 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically:

• View what cookies are stored on your device

• Delete cookies

• Block cookies from specific websites

• Block all cookies

Please note that disabling cookies may affect the functionality of our website and your ability to use certain features.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission

• Secure servers and databases

• Limited access to personal information by authorized personnel only

• Regular security assessments and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider when determining retention periods include:

• The nature of the information collected

• Legal and regulatory requirements

• Business operational needs

• Potential disputes or claims

When we no longer need your information, we will securely delete or anonymize it.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Correction

You have the right to access and update your personal information. You can do this by logging into your account or contacting us directly.

7.2 Deletion

You may request that we delete your personal information, subject to certain exceptions (e.g., legal obligations, dispute resolution).

7.3 Opt-Out of Marketing

You can opt out of receiving marketing emails by:

• Clicking the "unsubscribe" link in any marketing email

• Contacting us directly

• Updating your communication preferences in your account settings

Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders.

7.4 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature. Our website does not currently respond to DNT signals, as there is no industry standard for how to respond to these signals.

8. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or services that are not owned or controlled by Sweet Express. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the personal information we collect, use, and disclose

• Right to Delete: You can request deletion of your personal information

• Right to Opt-Out: You can opt out of the sale of your personal information (Note: We do not sell personal information)

• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, please contact us using the contact information provided below.

11. International Users

Our business is located in Hamilton County, Indiana, and our services are primarily intended for users in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

12. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. Material changes will be communicated by posting a notice on our website or sending you an email notification. Your continued use of our services after changes are posted constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Sweet Express (317) 410-2512 (or) sweetexpress@me.com

For privacy-related inquiries, you may also email us at: sweetexpress@me.com

We will respond to your inquiry within a reasonable timeframe, typically within 30 days.

Sweet Express is committed to protecting your privacy and ensuring the security of your personal information. We value your trust and strive to maintain transparency in our data practices.

— Sweet Express — We're Not Just Making Desserts — We're Making Memories